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Persuasive Email Messages for Patient Communication |
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To improve health and reduce costs, we need to encourage patients to make better health care decisions. Since email is widely available, it may be useful for patient-directed interventions. However, we know little about how the wording of an email message can influence a health-related decision. In this experiment we developed three persuasive appointment reminder messages based on the Heuristic-Systematic model of information processing. |
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Many informatics interventions are aimed at improving health outcomes by influencing clinician or patient behavior through tools such as decision support, computerized physician order entry, patient reminder tools amongst others. These interventions share the need to appropriately deliver a message to a user to influence decisions making. Our research attempts to understand how patients and physicians process persuasive message.
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My research is made possible by: National Library of Medicine (NLM) Training Grant Supported by a training fellowship from the Keck Center for Interdisciplinary Bioscience Training (NLM Grant No. 5T15LM07093) |
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